Personal Profile

Carlos Leite-Ferraz MBA (Bsn) Pr MFSA

Carlos Leite-Ferraz MBA (Bsn)

Carlos Leite-Ferraz has 19 years experience in the Travel and Hospitality industry in both South Africa and Europe. Having spent 6 years In Portugal and the UK from 1990 to 1996.

Carlos has been involved with and has had an active membership and personal grading of the Institute of Marketing management and the current form – The Marketing federation of Southern Africa as a professional member.

Carlos graduated in December of 2003 with an MBA (Masters in Business Administration) from the Business School Netherlands. This MBA is widely recognized throughout South Africa and the UK, the Netherlands and Europe.

Carlos has actively participated as a director of TOMSA (Tourism Marketing South Africa) for two reasons – insight into SA`s global strategy and to add value to marketing South Africa abroad.

Carlos too has had the honour and privilege of working with some of the most dynamic brands in tourism in the country and in some cases the world. He has fulfilled the role of Marketing and Sales Director at the Three Cities Group, Local Director of Marketing for Virgin’s Ulusaba and Regional Sales and Marketing Director for Pestana Mozambique as well as product manager for Abercrombie & Kent Southern Africa.

Carlos also acknowledges that he has had great associations with some of the pioneers in the industry in South Africa, Sabi Sabi under the great Herbie Rosenberg, and Safariplan/Gametrackers under the infectious Jon Panos amongst others and more recently with people he regards as present pioneers like Alan Vels from Three Cities.

Carlos is a marketer, a researcher of quality, a sales person in that he builds relationships, a business person that is able to understand your business objectives and a passionate lover of his country and its people. “I look forward to building your business in the Scandinavian region and making it part of your mix and most importantly your bottom line!” Carlos

Carlos` strengths are –

- Branding and Positioning as well as imaging.
- Strategy.
- Knowledge of the industry and how the flow affects the business.
- Good marketing plans that are action orientated.
- Sales ability
- Presentation skills
- Budget management
- Above the line advertising
- Database management and CRM techniques
- Central Reservations systems and call center management.
- Research on market, suppliers, outward view of your brand etc

Do you have products that need South African based marketing? Laura Walther at TM solutions can give you that added marketing bonus. For more information contact via carlos@credotm.fi